The Magazine Not For Adults
What we did
Industry
Entertainment / Publishing
Description
Born out of the fervour of the Toronto Blue Jays’ back-to-back World Series championship wins in 1992 and 1993, The Jr. Jays Magazine was read by young baseball fans across the country. By the turn of the millennium, it had morphed into The Magazine Not For Adults and would go on to become Canada’s bestselling print magazine for youth aged 8-14 throughout the aughts.
AF was heavily involved in producing The Magazine—from designing and maintaining its website to moderating an online message board for its readers and writing popular columns like Combat Corner and Net Now for each of The Mag’s 12 monthly issues. If you came of age in Canada in the 2000s, then chances are you’ve seen our work!
