Nonprofits often overlook branding. They tend to see it as a corporate concern or a frivolous expense, rather than a crucial component of their mission-driven work. Springdale Church, an independent Spiritualist church located in Toronto, was no exception. It lacked any cohesive visual identity.

Springdale partnered with AF to rebuild its brand and website from the ground up, injecting new life into an old institution. A bright, new logo and clear brand guidelines serve to preserve Springdale’s reputation in the community, while distinguishing the church from its peers. We added a soothing 90-second promotional video to the homepage to give users the same warm-hug feeling you get when you enter the sanctuary.